Many coaches pick a price by looking at other coaches. Start with your own week instead.
Count the hours
For one client, add up your time in a month.
- Writing and adjusting the programme.
- Reading check-ins and replying.
- Reviewing videos.
- Calls, messages and admin.
Track it for four weeks. Your first guess will be low.
Set a floor
Pick the hourly rate you need. Multiply it by the hours per client per month. That is your floor.
Example with made-up numbers: 3 hours at £30 an hour is a £90 floor. Use your own figures.
Add your costs
Software, insurance, accounting and payment fees come out of what you charge. Share them across your clients and add them to the floor.
Choose a structure
- Monthly fee, cancel any time. Simple, and the client can leave at any point.
- Fixed term, such as twelve weeks. It gives you time to show results.
- Tiers by contact, such as programme only, programme with weekly review, or programme with calls.
Build tiers around how much of your time each one uses.
Check the market last
Look at what coaches with your qualifications and results charge. If your floor is above them, cut your hours per client. Do not cut your rate below the floor.
Check tax and rules
Ask an accountant, or read gov.uk, about VAT registration, self-employed tax and your insurance cover. Thresholds change.
Review twice a year
Raise prices for new clients first. Give existing clients notice before any change.
Common questions
How much should an online coach charge in the UK?
There is no single figure. Count your hours per client, set an hourly rate and build up from that floor.
Should I charge monthly or for a fixed block?
A monthly fee with cancellation at any time is simplest. A fixed term gives you time to show results.
When should I raise my prices?
Raise them for new clients first. Give existing clients notice before a change.
Where Trainersight fits
Trainersight keeps check-ins, video reviews and plan changes in one record per client. That makes it easier to see where your time goes.
Put your own numbers in: Try the price calculator.
Register your interest
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